wildbean cafe

Point of Sale and OOH Rebrand

Launch: Early 2024

Led art direction and nationwide rollout of Everyday Rewards across bp’s retail network.

Designed a cohesive visual system that embedded loyalty into the everyday retail experience — not as a promotion, but as part of the brand.

Since launch, delivered multiple integrated campaigns across in-store and digital touch points.

Focus

  • Make value clear at the moment of purchase

  • Simplify how rewards are earned and communicated

  • Create consistency across formats and environments

Result

Stronger visibility.
Improved engagement.
Loyalty integrated into the retail experience.