wildbean cafe

Point of Sale and OOH Rebrand

Launch: 2025

wildbean cafe’s previous identity lacked relevance in the New Zealand market. Its rigid design system undersold the quality of the offer and didn’t reflect its customers.

In partnership with Lauren Plumb (Studio Manager), we conducted a full brand refresh, elevating the brand while working within bp and wildbean’s existing colour and typography frameworks.

The outcome was a more flexible, contemporary system built for impulse retail: bolder, more appetising, and clearer at the point of purchase.

The result was a high-energy, high-impact POS rollout that significantly strengthened in-store presence, from sales counter, in-store digital screens to OOH.